Whereas the trends in the American style industry through the Nineteen Forties’ were largely influenced by the Second World Warfare and its painful consequences, the 1950s’ witnessed the emergence of latest tendencies within the style trade which were launched with the intention of leaving the past behind and transferring towards a new future with hope and optimism. Towards the tip of the decade, many younger males adopted the more tailor-made, British-influenced Teddy Boy style of gown – excessive-waisted, slim ‘drain pipe’ trousers, long jackets, slim ties and large, shiny pointed shoes called ‘winklepickers’.

It was an period like no other for recognizing future style and sweetness icons, too, as newcomers Marilyn Monroe , Brigitte Bardot and Audrey Hepburn were the primary to showcase new ideas – from the bikini to the IT bag and Christian Dior’s New Look.

Cotton Couture is a time portal which can take you from the busy twenty-first century styling of animal print leggings, sequined dresses and pretend-fur coats to a classy time of basic pleated skirts and exquisite evening attire made totally of COTTON.

Nonetheless, in line with historian Rebecca Arnold, writer of the e book The American Look: Trend, Sportswear and the Image of …

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