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US Presort: Facts and Benefits of Direct Marketing

Direct marketing refers to a form of advertising that is sent directly to your potential customers. It involves the use of impacting call-to-action to catch the attention of your target audience. The most common types of direct marketing include internet marketing, catalogs, social media marketing, direct mail, face-to-face selling, telemarketing, direct-response advertising, text messaging, and kiosk marketing. Direct mail campaigns involves sending postcards, catalogs, or envelop mailers of your products and services to all potential customers on your marketing list. Telemarketing is selling products via phone call.

When it comes to email marketing, the examples include promotional emails or e-newsletters for generating new leads or offers for potential customers. For notifications, delivery reminders, sending of links, appointment confirmation, personalized messaging, and updates, text messaging is very effective. For those local businesses, you can invest on well-designed flyers or leaflets through handouts and letterbox drops. Social media platforms are effective in sharing insightful and helpful contents associated with your product and services, thus helping in creating and establishing your brand identity. It is also a simple and inexpensive way to engage with your target audience. Social media marketing is now in demand, most especially for e-commerce businesses because people get to post photos, videos or infographics to catch the attention of your target audience. Many marketers use gimmicks to make an ad viral.Direct selling examples include party plans, network marketing, and door-to-door sales, with the significant participation of an independent salesperson to sell your products and services to your target customers in the neighborhood or workplace. People nowadays are so busy, so they don’t have much time to shop, that’s why direct selling is very effective. Direct selling is similar to door-to-door selling, or order and delivery system, wherein the role of the independent salesperson is to get the order of the customer and deliver the items directly or face-to-face at home or workplace, thus saving so much time and effort on the part of the customer.

Many businesses use direct marketing, but what can they obtain from it? With direct marketing, you can build your own client list, making it as your database for your future marketing. Audience segmentation is made easier. It is easier to upsell and communicate to new and loyal customers. Be able to market your specific products and services using special offers and promotions. There are a fast turnaround and production involved in direct marketing. Are you trying to find a trusted, reliable, experienced, and reputable direct marketing agency to help you with your advertising strategies? US Presort can help you, just check our website or homepage to make this possible.

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